The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to ...

Many universities are now handing out NIL deals worth millions of dollars to top athletes, but we rarely find out much about ...

After Underwood’s commitment was publicized Thursday, Champions Circle, the main NIL collective that has partnered with ...

The biggest news in college football this week was the NIL-influenced flip of star high school quarterback Bryce Underwood.

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) ...

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and ...

Belleville (Mich.) five-star quarterback Bryce Underwood has flipped his commitment from the LSU Tigers to the Michigan ...

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and ...

What to know about QB Bryce Underwood, the No.1 prospect in the 2025 recruiting class who recently flipped his commitment ...

Last week, ESPN Baton Rouge radio host Matt Moscona said he was told Michigan agreed to pay Underwood $12 million. I’m told ...

Michigan is reportedly trying to sway Bryce Underwood away from LSU with a $10.5M NIL offer. The top QB seems unwavering.

Bryce Underwood flipped his commitment to the University of Michigan on Thursday, making it official in a post on social ...