Numerous other tech giants have already capitulated to the president's crusade against diversity, equity, and inclusion.

Apple shareholders voted to keep the tech giant's diversity, equity and inclusion policies on Tuesday, a win for management which had opposed efforts by a conservative group to scrap the program. The vote at the iPhone maker's annual meeting was seen as a test of shareholder views about the value of DEI programs,

Apple’s shareholders rejected a proposal to dismantle the company’s diversity, equity, and inclusion program at their annual meeting on Tuesday. Minutes later, CEO Tim Cook acknowledged that Apple may still be forced to adjust its DEI policies in response to shifting legal and political pressures.

Apple shareholders rejected an outside investor proposal against its diversity, equity and inclusion policies at an annual meeting on Tuesday, handing a major victory to the tech giant as opposition against such efforts gains traction in the U.S.

A proposal from a conservative think tank warned that DEI policies could leave Apple open to discrimination lawsuits. Apple called it unnecessary and an overreach.

While some of America’s most powerful companies have rolled back their DEI initiatives over the past year, investors are rejecting anti-DEI proposals in overwhelming numbers. This week, shareholders at Apple and John Deere voted against anti-DEI propositions by a margin of 97.

After Apple shareholders overwhelmingly voted to keep DEI policies, Trump took to Truth Social, posting in all caps: “Apple should get rid of DEI rules, not