The biggest shopping day of the year is quickly followed by a big day for small businesses. Since 2010, the Saturday after Thanksgiving has been deemed Small Business Saturday, a day in which customers are encouraged to support local small businesses.

Sandwiched between Black Friday and Cyber Monday is the ever-important Small Business Saturday, a campaign American Express launched in 2010 to encourage consumers to shop at local businesses in their community. When is it? Has it been successful? Here's what to know about the relatively new consumer holiday.

This weekend, the 15th annual “Small Business Saturday” will take place, and businesses throughout the U.S. and the D.C. area will participate.

In Baton Rouge, Bath Junkie is offering deals on gift cards and the first 10 shoppers will get a goody bag. Forever Lillies will have a pop-up and offer discounts on jewelry.

Small Business Saturday, a marketing initiative started by American Express in 2010 to encourage people to shop in small, local businesses, will take place again this year and there are some special things planned for it in Centre County.

Black Friday gets consumers' attention focused on big deals at nationwide retail chains, but its annual Saturday counterpart shifts the emphasis onto spending at the local mom-and-pops.

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