When Ritchie Massey made a post on X on transfer deadline day promising free sausage sandwiches if West Bromwich Albion signed Adam Armstrong, he did not expect to be predicting the future. The Oldbury cafe owner's post went viral after the football club's own account reposted his one and added "get the fryer on".

Albion head coach Tony Mowbray has been mightily impressive with loan recruit Will Lankshear's "Premier League quality" in front of goal.

Adam Armstrong has sealed a loan move to West Bromwich Albion for the rest of the season. Saints and the Baggies had to wait until Tuesday morning for the FA and EFL’s decision on whether the transfer would go through.

Southampton striker Adam Armstrong completes his loan move to Championship side West Brom more than 14 hours after the transfer window closed.

West Brom are still waiting for approval from the English Football League to secure the signing of Southampton striker Adam Armstrong, according to journalist Steve Hermon. Armstrong attracted plenty of interest during the January transfer window,